Episode Description
On this episode of Powering the Future Within, guest Rob Binney shares lessons learned from two decades leading innovative MedTech companies from early development through commercialization, growth, and successful acquisition. Rob has led three exits across therapeutic areas including vascular closure, sinus surgery, and postpartum hemorrhage, and is now tackling chronic migraine as President and CEO of ShiraTronics.
Rob shares practical advice with host Omari Bouknight, including the phased go-to-market launch framework he developed at Intersect ENT, why he intentionally chooses markets that require heavy education, and what makes the ShiraTronics story different from other neuromodulation attempts. If you're developing, commercializing, using, or investing in novel medical technology, you won't want to miss this episode.
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